"We are what we consume", therefore a work appeals to us because it fits into our sense of identity. We choose it for the way it communicates itself to us. Will we give a shot to having a relationship with that story based on what is being teased to us in marketing and the opening scenes?
Narrative elements of a story's Identity
<aside> 👹 GENRE
</aside>
What kind of setting are we based in? Is it Weird? Intimate? Apocalyptic?
<aside> 🤡 TONE
</aside>
How do people react to what's happening around them? Is it Tragic? Absurd? Sarcastic?
<aside> 🙉 REPRESENTATION
</aside>
What people and subjects are represented in some capacity in this story? Minorities? Real-life issues? Niche activities?